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The Birth Bruja Team

Eri Guajardo Johnson
Founder & Podcast Host

Micaela McHenry
Program Manager & Podcast Host

Catherine Petru
Podcast Producer

About the Work
Birth Bruja is a queer, woman of color-led online educational platform devoted to decolonial approaches to healing and reproductive care. We host virtual workshops, support groups, mentorship programs, panel discussions and more.

The Birth Bruja Podcast is an extension of this work. We center guests with marginalized identities, and use storytelling and popular education to explore topics within the intersections of healing and reproductive care, such as:

How to Build a Doula Business
Birthing & Reproductive Justice
Reclaiming Ancestral Wisdom
Birthing Behind Bars
Tales of a Queer, Black, Student Midwife
Navigating Reproductive Experiences as a Survivor of Sexual Violence
Decolonizing Birth
Money, Privilege & Birthwork

Metrics
GENRE: Education & Storytelling (social justice, reproductive care, healing, spirituality, feminism, LGBTQIA+ & BIPOC centered)
LAUNCHED: Spring 2018
FREQUENCY: Published 2-3 times per month
DOWNLOADS TO DATE: 72,594

PODCAST SUBSCRIBERS: 1,082 (as of Oct 2022)
SOCIAL MEDIA FOLLOWERS: 14,177 (as of Oct 2022)

EMAIL LIST: 1440 (as of Oct 2022)
AVERAGE OPEN RATE: 41.4% (as of Oct 2022)

LISTENER & SOCIAL MEDIA FOLLOWER BASE:

People who are passionate about healing, mental health, birthwork, reproductive justice, and social justice
Entrepreneurs, medical, legal & social service workers, doulas, midwives, labor & delivery nurses, lactation consultants, birth educators, birthing people, trauma survivors, those with marginalized identities & their allies

GENDER: 92.9% Women & 7% Men (Gender expansive info not available)
TOP LOCATIONS: New York, Los Angeles, Portland, Chicago, Oakland, CA
AGE RANGES:

25-34: 47.6%
35-44: 29.1%
18-24: 12.8%
45-55: 5.8%

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