Birth Bruja
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Birth Bruja Podcast
​Sponsorship Opportunities

SUPPORT GOOD WORK & CONNECT TO YOUR AUDIENCE

DOWNLOAD SPONSORSHIP OPPORTUNITIES
The Birth Bruja Team
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Eri Guajardo Johnson
Founder & Podcast Host
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Micaela McHenry
Program Manager & Podcast Host

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Catherine Petru
Podcast Producer


About the Work
Birth Bruja is a queer, woman of color-led online educational platform devoted to decolonial approaches to healing and reproductive care. We host virtual workshops, support groups, mentorship programs, panel discussions and more.​

The Birth Bruja Podcast is an extension of this work. We center guests with marginalized identities, and use storytelling and popular education to explore topics within the intersections of healing and reproductive care, such as:
  • How to Build a Doula Business
  • Birthing & Reproductive Justice
  • Reclaiming Ancestral Wisdom
  • Birthing Behind Bars
  • Tales of a Queer, Black, Student Midwife
  • Navigating Reproductive Experiences as a Survivor of Sexual Violence
  • Decolonizing Birth
  • Money, Privilege & Birthwork
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Metrics
GENRE: Education & Storytelling (social justice, reproductive care, healing, spirituality, feminism, LGBTQIA+ & BIPOC centered)
LAUNCHED: Spring 2018
FREQUENCY:
 Published 2-3 times per month
DOWNLOADS TO DATE: 72,594

PODCAST SUBSCRIBERS: 1,082 (as of Oct 2022)

SOCIAL MEDIA FOLLOWERS: 14,177 (as of Oct 2022)

EMAIL LIST: 1440 (as of Oct 2022)
AVERAGE OPEN RATE: 41.4% (as of Oct 2022)

LISTENER & SOCIAL MEDIA FOLLOWER BASE:
  • People who are passionate about healing, mental health, birthwork, reproductive justice, and social justice
  • Entrepreneurs, medical, legal & social service workers, doulas, midwives, labor & delivery nurses, lactation consultants, birth educators, birthing people, trauma survivors, those with marginalized identities & their allies

GENDER: 92.9% Women & 7% Men (Gender expansive info not available)
TOP LOCATIONS: New York, Los Angeles, Portland, Chicago, Oakland, CA

AGE RANGES:

  • 25-34: 47.6%
  • 35-44: 29.1%
  • 18-24: 12.8%
  • 45-55: 5.8%

Sponsorship Packages
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  • Investment $5,000
  • 3 months of promotion & 6 podcast episodes
  • Exclusive promotion on podcast
  • Featured in weekly emails to Birth Bruja listserve
  • Weekly promotion on social media feed:
    • Instagram & Facebook
  • Logo & link on Birth Bruja website

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  • Investment: $2,000
  • 1 month of promotion & 3 podcast episodes
  • Featured in weekly emails to Birth Bruja listserve
  • Bi-weekly promotion on social media feed:
    • Instagram & Facebook
  • Logo & link on Birth Bruja website

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  • Investment: $500
  • 1 month of promotion
  • Bi-weekly promotion on social media feed:
    • Instagram & Facebook
  • Logo & link on Birth Bruja website

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  • Investment: $250
  • 1 month of promotion
  • Logo & link on Birth Bruja website

Download Sponsorship Opportunities as a PDF

Send Questions & Sponsorship Inquiries to
​ Eri Guajardo Johnson | [email protected]

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  • Home
  • About
  • Community Offerings
    • Event Schedule
    • Birth Bruja Podcast >
      • Sponsorship Opportunities
    • Support Group for Survivors of Sexual Violence
  • Shop
  • Contact