Business Bruja: Attracting & Keeping Dream Clients
*Part 1 handout
*Part 2 recorded workshop
*PDF of Slides
This recorded offering is open to folks of all identities to purchase. Are you BIPOC? Click here for a version of this offering meant to serve BIPOC folx
This 2-part workshop was originally recorded with an all-BIPOC group of attendees. To respect the confidentiality of a community specific space, we will not be offering the video recording of Part 1. In its place we are offering a handout and audio recording with journal prompts and questions that were woven into the part 1 presentation.
We encourage you to take your time with each question, as the more introspection you put into these Part 1 questions, the more you'll get out of the strategies we offer in Part 2.
Finding and connecting with your ideal prospective client can be challenging, especially in the midst of a pandemic.
In part one of this two-part workshop, Ajira and Keelia will first help you ground in knowing WHO you are as a birthworker, WHY you do this work and HOW you support families so you’re ready to convey that with ease in client interviews.
In part 2 of the workshop, Ajira and Keelia will be sharing effective practical steps that you can take to attract the people you want to your practice. Soon, you’ll have both interviews and birthwork lined up.
About the Facilitators:
Ajira Darch (she/they) is a queer, fat, black mama to two. She is passionate about parenting, connecting and building community. These passions and all she’s learned through them inform and guide her work as a podcast host, ceremony facilitator, birth & branding photographer, full spectrum birthworker and business and branding consultant to birth workers across the country.
Keelia Alder (she/they) is a Queer, mixed-race Asian-American mama of one. She provides support to people going through the full range of reproductive experiences, including birth, pregnancy loss, and sex ed.
Keelia has launched two successful full-spectrum doula practices, and mentored dozens of new doulas. She's also the fourth generation in a line of reproductive justice advocates— her great-grandmother provided doula support in China, her grandmother opened the first prenatal diagnosis lab in NYC, and her mom taught childbirth ed in their living room when Keelia was a toddler. She draws on their wisdom in her work as a healer, educator, mentor, and parent.